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Privacy Policy

Effective April 22, 2026. Last updated: April 22, 2026.

This Privacy Policy explains how Helmcraft GmbH ("Pinchy", "we", "us") collects, uses, and protects personal data in connection with the Pinchy software, the Pinchy websites at heypinchy.com, docs.heypinchy.com, and buy.heypinchy.com, and related services. We take your privacy seriously and process personal data in accordance with the EU General Data Protection Regulation (GDPR) and the Austrian Data Protection Act (Datenschutzgesetz, DSG).

1. Controller

The controller responsible for personal data processing under this Privacy Policy is:

Helmcraft GmbH
Hietzinger Hauptstraße 101/1
1130 Vienna, Austria
Commercial Court of Vienna, FN 588989k
VAT identification number: ATU78631027
Email: privacy@heypinchy.com

2. Scope of This Policy

This Privacy Policy applies to personal data that we process as a data controller, including in the following situations:

  • When you visit our marketing website at heypinchy.com, our documentation at docs.heypinchy.com, or our checkout portal at buy.heypinchy.com.
  • When you request a trial license key via the trial request form on our website.
  • When you purchase a Pinchy Pro or Pinchy Enterprise subscription.
  • When you contact us by email, through a contact form, or via our social media channels.

This Privacy Policy does not apply to personal data that you process within your own self-hosted Pinchy installation. In that context, you are the data controller, and Pinchy has no access to the data you process with the software.

3. Personal Data We Process

We process the following categories of personal data.

Website visit data. When you visit one of our websites, our servers log technical information such as your IP address, browser type, operating system, referrer URL, and the pages you visit. This data is used to operate and secure the websites. The legal basis for this processing is our legitimate interest in operating a stable and secure service (Art. 6(1)(f) GDPR).

Trial request data. When you request a trial license key, we process your name and email address. This data is used to issue the trial key, to send it to you, and to follow up with you about your trial experience. The legal basis is the performance of pre-contractual measures at your request (Art. 6(1)(b) GDPR) and our legitimate interest in understanding trial usage (Art. 6(1)(f) GDPR).

Subscription and billing data. When you purchase a Pinchy subscription, we process your name, email address, company name, billing address, VAT identification number (if provided), and payment information. This data is used to conclude and perform the subscription contract, to issue invoices, and to comply with accounting and tax obligations. The legal basis is contract performance (Art. 6(1)(b) GDPR) and compliance with legal obligations (Art. 6(1)(c) GDPR).

Communication data. When you contact us by email or through our contact form, we process the content of your communication, your name, and your email address. This data is used to respond to your enquiry and to maintain records of communication with customers. The legal basis is contract performance (Art. 6(1)(b) GDPR) or our legitimate interest in communication with interested parties (Art. 6(1)(f) GDPR).

License key metadata. Pinchy license keys are cryptographically signed tokens that contain the customer identifier, subscription identifier, plan, user seat limit, and expiry date. No personal data beyond the billing contact's identifier is embedded in the license key itself. License keys are validated offline by your Pinchy instance and no telemetry is collected from customer installations by default.

4. Third-Party Service Providers

We use the following service providers to operate our business. These providers act as data processors on our behalf or as independent controllers, as indicated.

Stripe Payments Europe, Limited, 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, processes payment transactions on our behalf. Stripe is a data processor under a Data Processing Agreement. Stripe may transfer data to Stripe, Inc. in the United States under the EU-U.S. Data Privacy Framework.

Amazon Web Services EMEA SARL, 38 Avenue John F. Kennedy, L-1855 Luxembourg, provides static hosting for our websites (S3 and CloudFront) and serverless compute for trial license key generation (Lambda, region eu-central-1 / Frankfurt). Data processed in this context remains within the European Union.

Hetzner Online GmbH, Industriestraße 25, 91710 Gunzenhausen, Germany, provides server hosting for our Odoo subscription backend, which holds customer subscription and billing data, and for our own Pinchy application instances. Our infrastructure is operated in Hetzner's data centre in Nuremberg, Germany. All data processed on these servers remains within the European Union.

Migadu Mail GmbH, Lindenfeldstrasse 25, 8050 Zurich, Switzerland, provides email hosting for our business communication. Email data may transit through Migadu's Swiss infrastructure. Switzerland benefits from an adequacy decision of the European Commission.

Umami Software, Inc., operator of the self-hostable analytics platform Umami, is used by us to collect aggregated, anonymised website usage statistics. Our Umami instance is self-hosted on our Hetzner infrastructure in Nuremberg, Germany. Umami does not use cookies, does not track individual users across sessions, and does not collect personal data within the meaning of the GDPR. No data is transferred outside our own infrastructure.

Resend, 2261 Market Street #5039, San Francisco, CA 94114, USA, provides transactional email delivery. Resend is certified under the EU-U.S. Data Privacy Framework.

We have concluded Data Processing Agreements with all processors where required by Article 28 GDPR.

5. International Data Transfers

Where personal data is transferred outside the European Economic Area, such transfers are safeguarded by an adequacy decision of the European Commission (e.g., Switzerland), by the EU-U.S. Data Privacy Framework (e.g., Stripe, Inc. in the United States), or by Standard Contractual Clauses adopted by the European Commission. A copy of the applicable safeguards may be requested from privacy@heypinchy.com.

6. Retention Periods

We retain personal data only for as long as necessary for the purposes described in this Privacy Policy or as required by law.

  • Website log data is retained for a maximum of thirty days.
  • Trial request data is retained for twelve months from the date of the request, unless the trial converts into a paid subscription.
  • Subscription and billing data is retained for seven years after the end of the subscription, in accordance with Austrian tax and accounting law (§ 132 Bundesabgabenordnung, § 212 Unternehmensgesetzbuch).
  • Communication records are retained for up to three years after the last interaction, unless a longer retention period is required by law or by an ongoing contractual relationship.

7. Your Rights

Under the GDPR, you have the following rights regarding your personal data:

  • Right of access (Art. 15 GDPR): You have the right to obtain confirmation of whether we process personal data relating to you and to receive a copy of such data.
  • Right to rectification (Art. 16 GDPR): You have the right to have inaccurate personal data corrected.
  • Right to erasure (Art. 17 GDPR): You have the right to have your personal data erased, subject to applicable retention obligations.
  • Right to restriction of processing (Art. 18 GDPR): You have the right to restrict the processing of your personal data under certain conditions.
  • Right to data portability (Art. 20 GDPR): You have the right to receive the personal data you provided to us in a structured, commonly used, and machine-readable format.
  • Right to object (Art. 21 GDPR): You have the right to object to processing based on our legitimate interests.
  • Right to withdraw consent (Art. 7 GDPR): Where processing is based on consent, you have the right to withdraw that consent at any time without affecting the lawfulness of processing before withdrawal.

To exercise any of these rights, please contact us at privacy@heypinchy.com.

You also have the right to lodge a complaint with the Austrian Data Protection Authority (Österreichische Datenschutzbehörde), Barichgasse 40-42, 1030 Vienna, Austria, www.dsb.gv.at.

8. Cookies and Tracking Technologies

Our websites use only technically necessary cookies required to operate the website and the checkout flow.

For website analytics we use Umami, a privacy-focused analytics tool that we self-host on our own infrastructure. Umami records aggregated and anonymised information such as page views, referring domains, browser language, and country, derived from your IP address without storing the address itself. Umami does not use cookies, does not create persistent identifiers, and does not track you across sessions or websites. We therefore consider that Umami does not process personal data within the meaning of the GDPR. Our legal basis for operating Umami is our legitimate interest in understanding aggregate website usage to improve our content and offering (Art. 6(1)(f) GDPR).

We do not use third-party analytics cookies, marketing cookies, retargeting pixels, or cross-site tracking technologies. Should we introduce technologies that require consent under § 165 Telekommunikationsgesetz 2021 (TKG 2021) in the future, we will obtain your consent via a cookie banner before activation.

9. Security

We implement appropriate technical and organisational measures to protect personal data against unauthorised access, alteration, disclosure, or destruction, in accordance with Article 32 GDPR. These measures include encryption in transit via TLS, encrypted storage of credentials, access controls on our systems, and regular security reviews.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our processing activities or in legal requirements. Material changes will be communicated to active customers by email to the billing contact. The current version is always available at heypinchy.com/privacy.

11. Contact

For any questions regarding this Privacy Policy or the processing of your personal data, please contact:

privacy@heypinchy.com
Helmcraft GmbH
Hietzinger Hauptstraße 101/1
1130 Vienna, Austria